What impact will Google's Buy Button have on retailers and e-commerce players?
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Google kondigde onlangs aan dat het een ‘Buy Button’ zou laten verschijnen in zijn zoekresultaten. In eerste instantie zou dit gebeuren bij mobiele zoekresultaten. Logisch, want we weten allemaal dat in sommige delen van de wereld het zoek- en online shoppinggedrag zich meer en meer mobiel afspeelt. Dit is nog maar de start van de launch, dus de kans bestaat dat die binnen afzienbare tijd verder uitgerold wordt naar desktop search pagina’s.
De nobele doelstelling is om het aantal stappen voor de consument te verminderen. Door stappen uit te sluiten en dus de consument rechtstreeks op Google pagina’s de verdere online transactie activiteiten te laten voortzetten en hun data te laten ingeven, worden essentiële data van bij de retailers weggehouden.
Read MoreWill 2015 be the year of Big Data? Or was 2014 already that?
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I just read the following interesting article on Big Data. That Big Data is here to stay is obvious, but the trick will be to use Big Data smartly . That is why I often speak of Smart Data instead of Big Data.
The data itself does not necessarily have to be 'Big'. Much more important is what you want to do with that data and how you want to interpret it. There has to be some purpose. Its quality and governance are also important.
Read MoreEx-Toys R Us chief on the importance of omnichannel
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The good news for retailers is online sales are seeing double-digit growth this holiday season. The bad news is all the packing, shipping and dealing with returns that come with digital selling is squeezing margins, former Toys R Us CEO Gerald Storch told CNBC on Monday.
Read MoreKLM Offering Airport Navigation Service with Beacons
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As of today, KLM Royal Dutch Airlines is offering a route planner for passengers transferring at Amsterdam Airport Schiphol. On arrival, passengers receive a map of the airport on their smartphone, showing the route they need to take and the time required to get to the next gate. KLM is the first airline to use beacon technology to provide this indoor navigation service.
Read More5 Amazing Applications with Beacon Technology
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Forrester recently calculated that over 52% of the US retail sales are influenced by physical shop online use, either while shopping or during the upfront inspiration phase.
Beacon technology can play a major role here. Hence, several retailers are experimenting with this technology. But besides retail, there are other interesting applications with Beacons.